Matt
Lush

I’ve worked in marketing, PR, and creative production since 2011 — mostly tech and B2B SaaS, with a stint in politics.

I’ve led teams, built performant websites from scratch, created content engines, launched new products, produced six-figure events, and discussed Nevada’s future with the governor and The Wall Street Journal.

The industries have varied: drone delivery, economic development, real estate valuation, homebuilding, marketing automation.

But the ethos has stayed the same: refine the story, tell it well, do it lean.

Outside of my linear career, I run a small agency with my wife and photograph weddings and portraits.

I’m a builder at heart. I co-founded companies in SaaS and apparel with friends (both wound down, both worth every lesson) and play intrapreneur within organizations I join.

I build tool-agnostic AI workflows (the real advantage is designing the right memory system), though Claude Code is my current favorite.

Also, the em dash was my favorite punctuation mark long before it became an “AI tell” — I’m not giving it up.