Matt
Lush

I’ve worked in marketing, PR, and creative production since 2011 — mostly B2B SaaS and tech, across real estate valuation, devops, homebuilding, and marketing automation.

Outside of my linear career, I run an agency with my wife and photograph weddings and portraits.

I’m an entrepreneur at heart — when I see a problem worth solving, I build something. I co-founded companies in apparel and SaaS with friends (both have since wound down and were worth every lesson).

I’ve used AI since ChatGPT’s public debut in late 2022. Today my workflows are model-agnostic, but you’ll mostly find me in Claude Code.

Also, the em dash was my favorite punctuation mark long before it became an “AI tell” — I’m not giving it up.